Hotel Description Location The Grand View Hotel Tourism Essay Example

Hotel Description Location The Grand View Hotel Tourism Essay The Grand View Hotel is a traditional hotel built in the 1950s offering traditional installations. It is sited on the seafront at a convenient location, which is near to its competition hotels and the chief shopping centre. Accessibility of the hotel is high. It is less than 30 proceedingss from the nearest airdrome and supported by good route, rail and coach associating to major metropoliss. The Grand View Hotel is a 250 suites constitution in which 200 are dual suites and 50 are king bedded suites, all includes private bathroom. The suites are of a good size, comfy and with different cosmetic manners. At present, there is a big garden and a little swimming pool in the hotel, parking infinite with a capacity of 120 autos is besides available. On top of that, there is a eating house which serves counter for breakfast and tiffin every bit good as a La menu for dinner. The anteroom sofa country is reasonably big which is suited to a concern type of hotel. There is besides a saloon ; nevertheless it is in hapless cosmetic order. We will write a custom essay sample on Hotel Description Location The Grand View Hotel Tourism specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Hotel Description Location The Grand View Hotel Tourism specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Hotel Description Location The Grand View Hotel Tourism specifically for you FOR ONLY $16.38 $13.9/page Hire Writer There were several refurbishment plans launched which included the marks replacing, redevelopment and redecoration of forepart desk, eating house and saloon. By and large talking, the hotel is in good physical status except the forepart desk. On top of that, the hotel used to redecorate 25 guest suites each twelvemonth. Consistent Standard of Excellence: We will systematically supply our invitees with a superior quality merchandise and do a witting day-to-day attempt to be better than our competition. Personalized Guest Service: We will run into the specific meet of each invitee with a professional, friendly, prompt, gracious, and enthusiastic, attitude from all staff all times. Company Goals The intent and values of Grand Ford are to bring forth a multi-faceted success. Keeping the fiscal wellbeing of hotel by the rigorous control of all costs at all times without exclusion. Gain repute by supplying high quality of merchandises and services which beyond the invitees outlook. Increase the quality of the full work forces and cut down the staff turnover rate by supplying better staff preparation A ; benefit. Supply a antic and comfy environment to every valuable client in order to fulfill their demands. Company Aims In order to make our ends, several aims should foremost be achieved: Reduce the entire labour cost from 46 % to below 35 % within the first twelvemonth. Reduce the cost of gross revenues in F A ; B section to 35 % within the first twelvemonth. Reduce the one-year staff turnover rate from 102 % to 50 % within the first twelvemonth. Increase the mean room tenancy rate from 19 % to 55 % within 2 old ages and make the criterion of 70 % within four old ages. Human Resources Human Resources Policy The hotel is able to cut down labor costs and staff turnover by engaging the right individual for the right place at the right clip for the monetary value, or wage in another word. Training plans will be provided to staff mambers in order to heighten their public presentation therefore the guest satisfaction and eventually increasing profitableness. Organizational Structure Staffing It is known that decrease of staff can be a de-motivator, nevertheless, there will be a immense over staffing if we do non cut down any work force on such a low tenancy. It is planned to cut down serveral staff in some peculiar sections such as housework and front office. With the growing of concern and new coming building undertakings, the hotel will surely relocate and engage a certain munber of staff in order to keep a smooth day-to-day operation. Staffing degree will be monitored on a monthly footing in the first twelvemonth operation and quarterly in the remainder of the operation with high degree of flexibleness. Recruitment With the purpose of holding the most suited individual to be crew members who are able to bring forth an overall experience beyond invitees outlooks, both internal and external recruiting methods will be applied in the Grand View Hotel. Positive attitude, enthusiasm, outstanding interpersonal relationship and high criterion of making will be required for contraptions. Aiming to make the possible pool of contraptions, enrolling advertizement will be placed in industry diaries and in the hotel s official web site. For the internal readying, the hotel will reexamine the occupation analysis on a regular footing to guarantee that the paperss best describe the occupation and that they are decently prepared for effectual enlisting and choice procedure. On top of that, Torahs and ordinances will be taken under serious consideration during the procedure. Choice In order to be just and to acquire the most suited individual to make full up vacancies, a multi-hurdle scheme will be applied intending that riddance of campaigners during choice procedure will be based on the occupation specification. Interviews will be the most normally used tool to measure a campaigner. Furthermore, for external contraptions, occupation trials will be another method that the Grand View will utilize to choose an operational staff while group appraisals will be applied for the remainder. For internal choice significance publicity and resettlement of staff, possible employees public presentation and yesteryear records will be taken under consideration. Orientations Orientation plans are designed to supply new employees a clear way of their occupation and the hotel waies. The hotel can profit from a good orientation plan in footings of higher morale in the workplace therefore bettering the public presentation and the productiveness and hence a higher bottom line . Sing the above factors, orientation plans will be provided to each staff member within their probation period in the Grand View Hotel with the undermentioned elements. Aimed to better the accomplishments and public presentation of staff members, therefore heighten the clients comfort and satisfaction hence raise the repute and influence the gross of the hotel. Training for staff in all degrees is considered as the chief measure to accomplish ends. On the occupation preparation is one of the preparation methods that will be applied in the Grand View concentrating on operational and entry degree staff. It is effectual in both cost control and public presentation betterments as it is conducted during concern operation in existent work scenes. For managerial degree staff, group treatment and workshops will be utile in order to portion experience and maintain path of the hotel s operation by and large. All preparation plans will be reviewed on an one-year BASIC. Besides on-site preparation, off-site preparation is besides encouraged. The hotel will back up staff to take occupation relevant classs organized by recognized organisations. Staff Payroll We intend to keep an one-year staff paysheet with a upper limit of 35 % of entire gross. Salary of degree 1 will be offered to entry degree employees and degree 2 for section caputs for the first half twelvemonth in order to command costs. However, salary degrees will be adjusted harmonizing to the public presentation which will be reflected by the bottom line in order to actuate the staff and ecourage better public presentations. Salary decrease will remarkably be seen in the Grand View Hotel since this will de-motivate the employees and as a consequence, the staff turnover rate will increase. Environmental Scan Political The political environment includes such countries as authorities policies, political tendencies and internal political issues. The political environment is really stable and good for the hotel significance that the political state of affairs supports local concerns and constitutions. This is highly good for the hotel s hereafter because this means it can concentrate on pulling more markets intending more assortment in clients. We can besides concentrate on the client satisfaction which involves their demands and outlooks. September 11th had a immense impact in the touristry in the USA. The uncertainness of political state of affairs because of the September 11th attracts, have led possible clients to believe twice about going abroad or within the state itself. This has a immense consequence on the hotel s concern which we will besides hold to incorporate in to the analysis. Economic Since the chief industries of the country are Distribution/ Hospitality, Banking and Finance. We intend to run into the demand in these countries by offering assorted services particularly in the country of conferences since our mark market is concern costumiers during the weekdays. Unemployment degrees besides have a large consequence on the economic state of affairs. The employment degree is high particularly in the countries of management/professional and clerical/secretarial work. This in return AIDSs our hotel in the manner that the environment is safer due to the high employment rate and this attracts more travellers, giving us the chance to catch the attending of these clients, to maximise our gross. Social The employment degree is really high ; it is presently half of the national norm. A big proportion of the populations of that employment degree are in management/professional and clerical/secretarial occupations. But besides the employment degrees for skilled non-manual, skilled and semi-skilled manual work is besides high. But that is non the instance for unskilled employment. A big proportion of the population is households with the norm of 2 kids per household. Since one of the chief industries is Banking and Finance, we will be looking to pull concern travellers whose purpose is to turn up a convenient and appropriate belongings that accommodate their demands for a professional working atmosphere. Technological The uninterrupted altering universe of engineering can present a batch of menaces, but if the right actions are taken at the right clip it can besides be an chance. Technology can give us the competitory border in footings of conference and meeting equipment. Equipment is expensive, but with a big assortment of providers and different options like purchasing, leasing and renting, it can go a comparatively in expense manner of overhauling our installations. The hotel engineerings include fast wireless cyberspace, security cameras which guarantee the safety of the invitees, conference equipment, transit, and so on. We will besides seek to construct up and keep good dealingss with our technological and safety spouses to guarantee that when jobs do happen, that they can be solved every bit fast as possible. Legal In the United States there are 3 different sorts of legal systems. The first being Local statute law, the 2nd State statute law and the 3rd being Federal Legislations. There three have a immense sum of impact on how the hotel is run. The statute laws intending the Torahs that are imposed on the hotel include and are related to the operators of the hotel, consumers and employees. These 3 legal systems enforce assorted Torahs and ordinances which include the minimal pay, wellness and safety Torahs, anti-discrimination Torahs, employee rights and employer rights. Environmental The environmental facet is a really critical issue since it encompasses a broad scope of facets. It ranges from ecological issues to staff attitude/morale to environmental ordinances. This is where we split up the environmental issues into 2 subdivisions. They are internal and external. Internal is everything that is within the hotel that has a moderate sum of affect on the hotel. External is everything that affects the hotel coming from outside the four walls. Internal environment includes staff attitude and morale which has been low since the hapless public presentation of the hotel which can besides be seen from the high staff turnover. These will diminish enormously due to the new ordinances, preparation and vision of the hotel. External Environment includes environment ordinances which are set by local, province and federal statute laws which the hotel has to stay by. Selling Plan The selling program is a really of import usher to take a successful constitution. Our selling program will be based on the company s mark market, every bit good as the ends and aims of the belongings. Situation analysis: Internal environment The invitee suites, front desk, eating house and saloon, are all in hapless status. The eating house and the forepart desk were last refurbished 7 old ages ago. Merely 25 guestrooms were redecorated each twelvemonth, which demonstrates that the invitee suites are potentially non in the most desirable criterion and deficiency of modern comfortss. As the hotel is located in a popular country for conferences during both on and off seasons, there will be a really high demand of concern travellers. But when sing internally, there are no conference installations or any kind of concern services in the hotel. Furthermore, the guestrooms are non suited for keeping conferences or meetings. Those jobs have drawn the attending of the direction squad, and proper investings and buildings will be conducted in the really early phase of the operation in conformity with the aforementioned. By reexamining the information and statistical facts which were provided by the old proprietor, we found that the hotel tenancy was ever below the norm. On the other manus, the staff turnover rate was highly high, which means that the morale of the employees was unacceptable. The clients were all disappointed by the nutrient, the installations and the service quality of the hotel. As the repute of the hotel was bad, tenancy rate will necessarily be affected. In respects to the fiscal state of affairs, it was awful to see that the net income was turning negatively. Furthermore, there were plentifulness of long term debts and histories collectible, which even worsened the fiscal state of affairs of the hotel. Those liabilities should be of concern by the direction squad as they can potentially impact the approaching operation of the belongings. Customer environment Mentioning to the selling research and statistics, we found out that there are 2 chief types of clients, them being concern and leisure travelers. As the local country is going good known in footings of conferences, it is of import for us to recognize that many events will be held throughout the twelvemonth. Therefore, we predict that the demand for adjustment of the concern travellers will increase. Besides, we can see from the statistics that 80 % of the clients came for concern intents in the first one-fourth and more than 50 % for the full twelvemonth. In add-on, around 154,000 of those travelled during the weekdays harmonizing to the research provided by local Chamber of Commerce and Tourist Board, which contributed the most to the client base. These factors and Numberss provided us with important information about the importance of puting in concern and in conference installations. Besides, the hotel is located along the seafront, merely 30 proceedingss off from the airdrome, t herefore the leisure travellers will besides be our chief clients as our belongings can easy be accessed by the clients due to the geographical ground. Tourists presents are anticipating more they are willing to pass more in order to acquire better experiences for their stay. By this, we reckon that services and installations rank the first when it comes to taking hotels. Therefore our upcoming investings, buildings, and schemes would be tailored for our clients in order to fulfill or even to transcend their outlooks. SWOT analysis Strengths Convenient location for clients because of the nearby airdrome and first-class conveyance links. Prefect locale for conferences. Having the biggest capacity while comparing with the rivals within the same country. Failing Lack of development in footings of installations and services. No clear guidelines and competent direction squad to run the hotel. High turnover rate. Poor image and repute. Poor and inconsistent service. Limited fiscal support. Of hapless status including the forepart desk, eating houses, guest suites. Low liquidness and high liabilities. Opportunities Plenty of conventions and events will be held within the country. New engineerings to cut down the operation cost. Fast market growing Menaces The ever-changing market tendencies and demands. Government ordinances and Torahs which may curtail enlargements and developments Economic instability New entrants Target Market: The chief mark markets of the Grand View Hotel are Business and Leisure travellers. Particular bundles and installations will besides be promoted to pull the clients. Marketing Mix: 4Ps Merchandise As Grand View Hotel will be a 3 diamonds hotel, we provide different installations to suit with the demands of the market. We guarantee that the services will be delivered with high quality and all the employees will be trained for heightening the accomplishments and cognition. . The Grand View hotel has 200 Double suites and 50 King suites, a eating house, a sofa and a saloon. We besides provide room services, conference installations, fittingness installations including a fittingness nine and a swimming pool. Furthermore, parking infinites are besides available. Some of the installations will be constructed within one twelvemonth and we plan to invariably renovating the invitee suites and to supply more comfortss and amusement. There will be besides some alterations for the eating house so as to supply better services. Different bundles will be provided to pull more invitees, such as Honeymoon bundles, conference bundles every bit good as leisure traveller bundles in order to diversify our client base. Monetary value As there is high snap of demand in the cordial reception industry, it s a large challenge to set up the most appropriate monetary value. Therefore, the monetary value should be flexible to manage and suit in different mark markets. The room rate will be modified seasonally harmonizing to the demand and from the environing rivals every bit good. Particular monetary value and price reduction will be offered for big group and concern travellers. But, the groups have to discourse with the gross revenues section for more inside informations. The monetary value for the regular invitees will be consistent to maintain their trueness. The leisure travellers will be upgraded for free during the low seasons and besides free usage of the installations depends on the demand and season. The price reduction will be offered for weekends. The monetary value will be differentiates at different times. But, the chief thought for the monetary value is to maximise the gross but besides to fulfill our invitees. Topographic point The location of the hotel is fixed. The hotel is sited along the seafront, near to other hotels and a short distance from the chief shopping centre, and besides it is near the airdrome and with good conveyance links to major metropoliss and other resorts. Furthermore, the country of the resort has become a popular location for conferences, both in and out season. It s besides the best topographic point for keeping conferences which includes conference installations, fittingness nine, good substructure and superstructure in the metropolis, and a antic sea position. We will supply shuttle coach to take clients from the airdrome and to the airdrome every 30 proceedingss from 6a.m to 1a.m. Promotion We will advance through direct and indirect distribution channels. We will near our possible clients who are already targeted through the direct gross revenues call and mail, to pass on with them and happen out what s best suited for them. And so, we will besides publicize in local newspapers and concern imperativeness to allow people cognize about the hotel. Furthermore, we will besides set the hotel on the Local Visitor Guide to pull more transeunt invitees and topographic point postings throughout Stationss and airdromes. Furthermore, we will pay the Public Relation Agency to happen more possible clients and transeunt clients from all over the universe. We will utilize different advertisement media depending on different conditions for different markets. Furthermore, we will put up our ain hotel web site so that the possible invitees can hold entree to the hotel easier. Competitive advantages: As we are traveling to be a 3 diamond hotel, we are traveling to supply quality services and comfy atmosphere for our clients, and re-create clients satisfaction and professional image. The employees are the 1s to present the quality service so they will be trained to be professional and efficient by effectual preparation plans. As the employees can larn by working and preparation, they will be motivated and the morale will increase in order to supply and give the best services to the invitees. Furthermore, the invitees can besides maintain their memorable and happy experiences with us. These factors will lend to our singularity among our rivals and derive the repute. The Grand View hotel will supply many different concern services and installations such as photocopying, stationary preparing, direct dial phone, facsimile, etcaˆÂ ¦ Furthermore, we have a fittingness nine, including a swimming pool, step mounting machines, treadmills, fittingness walking, etcaˆÂ ¦ Since our hotel focuses to a great extent on our invitee suites, we will supply a broad scope of invitee comfortss and amusements. We try our best to keep a really competitory border and we strive to be the best amongst our rivals with our comfy guestrooms and quality services. Action Plan In order to turn around the worst state of affairs that we are confronting presently, we are traveling to make several revolutions, investings and buildings harmonizing to the selling program and seek to better and derive back the repute within the first operating twelvemonth. The first action that we are traveling to make is to set the staff Numberss of different sections since effectual staffing agenda can salvage the hotel twelve of money. In order to schedule the staff efficaciously due to the low tenancy, the figure of staff in nutrient and drink, hotel service and front desk will be cut down. The chief end for the F A ; B section is to maximise gross. For that to go on, the first action that will be taken is that employees are required to take part in legion preparation Sessionss ( developing plan 3 ) , which include general preparation for illustration up merchandising, but besides on the occupation preparation and coaching which will be carried out by the supervisors and/or the F A ; B director. Targets will be set for each and every employee, which they will hold to accomplish. If these marks or demands are non met so some disciplinary actions will hold to be taken, and this will be done in the signifier of farther preparation and coaching Sessionss but besides terrible employee ratings. The bill of fare types will be shortened ( Menu type 1 ) , to guarantee that we can minimise our costs but besides we will happen a right provider with the right quality for the right monetary value ( Supplier type 2 ) to guarantee that we find the perfect equilibrium between the qua lity of our nutrient and the production cost and the merchandising monetary value. All these determination will be in affect every bit shortly as we reopen the hotel. Revision of Standard runing processs will be set in topographic point to guarantee velocity, quality and to fulfill invitees to the fullest. Furthermore, we will make the renovation ( flat 2 ) of the suites and front desk upon we start the operation in order to make better working environment to our staff and more gratifying lodging locale to our clients. The renovations will include the new cosmetic strategy. Replace rugs, drapes, linen, light adjustments, deep clean other trappingss. Paint woodwork and ceilings, wallpaper walls. We are be aftering to renovate 50 suites every twelvemonth. In order to supply a better lodging experience to our clients, the in room amusements and comfortss will be added into service. Since our first mission is to pull the invitees to come to our hotel and addition repute by our first-class services and installations. As advertisement helps to advance our hotel, therefore we are traveling to make our advertisement in conformity with the most profitable market seasonably. First of wholly, we will make our advertisement through the local newspaper, concern imperativeness and direct mail in the first three months. We will concentrate on advertise the weekday and weekend suites, and besides the repast. Since the above media are the most effectiveness in advertise the suites and repast, therefore we will utilize those media for our first advertisement. Hazard Appraisals and Control Hazards are inevitable. We have to place different hazards to avoid and cut down the possibility of hazards happening. Investing in insurance is indispensable because if these hazards occur, it will be more and at the same clip impact the repute of our hotel. Here are some hazard appraisals identified: Asset A ; Property hazards There are some hazards, such as fire, detonation, offense or natural catastrophes such as hurricanes, inundations and tsunamis which could perchance happen and destruct our assets and belongings. Legal hazards Large sum of money are being won in consumer, single cases and in category action suits. Our hotel is apt to its employees, its invitees and, in some cases, to the general populace. Bomb menace After the 911 incident, the United States has the indispensable hazard of more terrorist onslaughts. Economic Crisis menace A loss sum of money may be happened due to the economic sciences crisis of state. For illustration: the great depression. Escape of private and confidential information of the hotel There are a batch of private and confidential information of the hotel and there is a hazard of employees leaking out the other information which can greatly impact the concern of our hotel. Budget 1st twelvemonth Premises: Room Division Wholly 50 suites under redevelopment Contribution to gross: 65 % Food and Beverage Department Cost per centum: 35 % Contribution to gross: 35 % Gross saless Room 4,823,174 Food A ; Bev 2,597,094 7,420,268 Cost of Gross saless Room 353,246 Food A ; Bev 908,983 908,983 Payroll A ; Related Room 558,495 Food A ; Bev 506,584 1,065,079 Gross Profit less Wagess Room 3,911,433 Food A ; Bev 1,181,527 5,092,960 Cardinal Admin Payroll 154,140 Other Direct Costss 256,250 Income before Fixed Charges 4,682,570 Entire Fixed Costss 674,325 Income before Taxes 4,008,245 Business Tax Paid 1,202,473 Income after Business Taxes 2,805,771 2nd twelvemonth Premises: Average room rate states the same Average tenancy increased to 55 % New installations: in room mini saloon, 2nd saloon, informations point, speedy cheque in/out, store concern service and extra parking country Gross saless Room 5,863,284 Food A ; Bev 3,420,249 Other 1,465,821 9,772,140 Cost of Gross saless Room 353,246 Food A ; Bev 1,197,087 Other 879,493 2,076,580 Payroll A ; Related Room 609,450 Food A ; Bev 506,584 Other 34,000 1,150,034 Gross Profit less Wagess Room 4,900,588 Food A ; Bev 1,716,578 Other 552,328 7,169,494 Cardinal Admin Payroll 154,140 Other Direct Costss 678,250 Income before Fixed Charges 6,337,104 Entire Fixed Costss 674,325 Income before Taxes 5,662,779 Business Tax Paid 1698834 Income after Business Taxes 3,963,945 3rd twelvemonth Premises Average room rate states the same Average tenancy increased to 62 % New installations: wellness nine, conference and map suites Gross saless Room 6,570,348 Food A ; Bev 3,832,703 Other 1,642,587 10,950,580 Cost of Gross saless Room 353,246 Food A ; Bev 1,341,446 Other 985,552 2,326,998 Payroll A ; Related Room 738,899 Food A ; Bev 680,428 Other 85,000 1,504,327 Gross Profit less Wagess Room 5,478,203 Food A ; Bev 1,810,829 Other 572,035 7,861,067 Cardinal Admin Payroll 154,140 Other Direct Costss 1,613,625 Income before Fixed Charges 6,093,302 Entire Fixed Costss 674,325 Income before Taxes 5,418,977 Business Tax Paid 1625693 Income after Business Taxes 3,793,284 4th twelvemonth Premises Average room rate states the same Average tenancy increased to 70 % Gross saless Room 7,394,419 Food A ; Bev 4,313,411 Other 1,848,605 12,324,032 Cost of Gross saless Room 353,246 Food A ; Bev 1,509,694 Other 1,109,163 2,618,857 Payroll A ; Related Room 834,449 Food A ; Bev 680,428 Other 85,000 1,599,877 Gross Profit less Wagess Room 6,206,724 Food A ; Bev 2,123,289 Other 654,442 8,984,455 Cardinal Admin Payroll 154,140 Other Direct Costss 1,634,000 Income before Fixed Charges 7,196,315 Entire Fixed Costss 674,325 Income before Taxes 6,521,990 Business Tax Paid 1,956,597 Income after Business Taxes 4,565,393

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The Prefrontal Cortex And Antisocial Behaviour Psychology Essay Todays society, where antisocial behaviour is seen in children and adults, seems to exhibit a greater need to understand its underlying causes. Ones ability to act in an appropriate manner in a given social context is quite unique to humans; along with the ability to reason and make conscious decisions. Therefore, it seems to suggest that such civilised behaviours are dictated by an area of the brain seen in only the most developed. Research into antisocial behaviour implicates the prefrontal cortex; an area of the frontal lobe involved in decision-making and the ability to inhibit undesirable social responses. The research to be discussed in this essay looks at how prefrontal cortex dysfunction affects judgement and how this, in turn, contributes to the decision to behave antisocially. History is littered with cases of individuals whose behaviour changes drastically as the result of brain damage, however, these only represent patients in which brain functioning develops normally. Anderson, Bechara, Damasio, Tranel and Damasio (1999) presented the case of two individuals in which normal brain development was prevented by damage caused primarily to the prefrontal cortex before the age of sixteen months. This study involved a comparison between adult and early-onset patients to assess the differences caused by the repressed development of the prefrontal cortex. Findings show that the two different categories of patients were very similar in social impairments but the distinction can be seen in the fact that early-onset patients lacked the social and moral reasoning of the adults, hence suggesting that development of social and moral principles had been affected. This implies that the prefrontal cortex is involved in the ability to make socially acceptable and moral de cisions which are then applied in making appropriate behavioural responses. Much research in this area makes use of diagnosed Psychopathic individuals (condition characterised by extreme antisocial behaviour towards others). Yang and Raine (2009) conducted a meta-analysis of 43 cases of varying ranges of antisocial behaviour- including psychopaths. Not only do the findings support the involvement of the prefrontal cortex in antisocial behaviour- increased antisocial behaviour is linked to reduced function of several prefrontal regions- but they propose some localisation of antisocial aspects in specific sub-regions of the cortex. They hypothesised that activity reduction in areas such as the orbitofrontal region are affiliated with emotional impairments and decision-making deficits, whereas, dorsal lateral prefrontal cortex dysfunction is more associated with characteristic impulsivity. Furthermore, brain imaging has highlighted orbitofrontal involvement in the reliving of one particular emotion known to underlie behavioural decisions: guilt (Wagner, NDiaye, Ethofer and Vuilleumier, 2011). Yang and Raines (2009) theory seems to explain how prefrontal damage can account for a variety of behavioural aspects that fall under the umbrella term of antisocial. Psychopathy has also been linked to discrepancies in the process of moral judgement by way of amygdala and orbitofrontal/ventromedial prefrontal cortex (Blair, 2007). Blair (2007) theorises that the reduction in care-based morality seen in psychopaths can be explained in terms of dysfunction of the amygdala and ventromedial l prefrontal cortex as these are involved in learning and reinforcement; in that aversive reinforcement prevents a person making immoral decisions. However, dysfunction in those with psychopathic tendencies means that such forms of learning do not occur and so they become unable to make moral decisions: leading to immoral behaviours. Verification is provided by Marsh, Finger, Fowler, Jurkowitz, Schechter, Yu, Pine and Blair (2011) who conducted brain imaging studies on patients with psychopathic traits whilst getting them to participate in a moral task. Although, by their own admission, the moral task was fairly minor, the results show that participants had reduce d activity between the orbitofrontal cortex and amygdala during task completion (Marsh et al, 2011). This seemingly supports Blair (2007) in linking deficiencies of the two brain regions to moral judgment and psychopathic behaviour. Damage to the ventromedial prefrontal cortex has further been linked to moral decision making in terms of beliefs about harmful intent behind certain behaviours. Young, Bechera, Tranel, Damasio, Hauser and Damasio (2010) conducted a study on patients with bilateral damage to the ventromedial prefrontal cortex in which they manipulated scenarios to depict varying degrees of harm: (intentional harm, deliberate-unsuccessful harm). They found that relative to healthy controls, participants judged accidental harms more severely than unsuccessful yet intentional harm. According to Young et al. (2010) participants came to this conclusion by neglecting negative behavioural intent and focusing only on the outcomes. Hence, it seems that damage to the ventromedial prefrontal cortex, impairs an individuals ability to make moral decisions regarding behavioural intent. This has powerful implications: perhaps antisocial behaviour displayed in those with prefrontal dysfunction is born out of the ina bility to recognise the harmful intent behind their actions, especially if the outcome is something they perceive as desirable. In conclusion, the role of prefrontal cortex dysfunction in antisocial behaviour is corroborated in extensive research which suggests its involvement is not limited to one specific aspect of the behaviour, nor one particular brain sub-region. This appears to make the argument more comprehensive than if such complex behaviour was specified to one region alone. The prefrontal cortex seems to be involved in the motivation behind behaviours and the judgements that affect behavioural decisions. Therefore, dysfunction of the area leads to immoral decision making which causes the individuals to behave in ways that can be classed as antisocial (such as those behaviours shown by psychopaths). Particular involvement seems to be of the orbitofrontal region in influencing moral and emotional decisions into undesirable behavioural outcomes. Furthermore, connectional dysfunction of the area with other brain areas has been linked to learning processes involved in morality (Blair, 2007). This seems to explain the inability to learn what is considered morally right and wrong: shown in those with damage obtained in infancy (Anderson, Bechara, Damasio, Tranel and Damasio, 1999). Whatever its role, vast research support for prefrontal cortex dysfunction in antisocial behaviour somewhat validates its involvement and may question the extent to which an individual can be held accountable for such actions- which could have societal repercussions.

Connecting The Tempest, Of Cannibals, Eating Gifted Children, and Modest Proposal :: Tempest essays

Connection Between The Tempest, Of Cannibals, Eating Gifted Children, and Modest Proposal There are several, in-depth connections presented in The Tempest by William Shakespeare, "Of Cannibals" by Michel de Montaigne, "How to Raise Your I.Q. by Eating Gifted Children" by Lewis Frumkes, and "A Modest Proposal" by Jonathan Swift. While all these stories feature civilization and the uncivilized coming into contact with one another, perhaps for the first time, they also feature a deeper connection. They feature a connection to each other that strikes to the very heart and structure of our civilizations today-just as it did when these works were written. That connection is the idea that the "noble savage" (if there is such a thing) is appalled at what we call civilization because of how unjust, uncaring, and unkind we are to one another. The works point out how the savage perhaps is just the innocent and we are the ones who ought to be called savages-not because of what our culture does, but what it does not do. We do not care for one another in today's society. The culture we've built ourselves is one where each man strives for his own good. Each person cares and looks out for Number One. In the end, as stated by the "savages" in Montaigne's essay, rich people can live in luxury on the same street where poverty takes lives. In today's society of computerized and/or instant everything, we look about at the social troubles that plague us and seek solutions similar to those we implement for mechanical problems. People who write laws do not care for the people they govern from the heart, but rather from the wallet. We implement measures that are "quick fixes". They fix the immediate problem at hand or in the public's eye because that's what will get the politician re-elected. The very structure of our social care system is a laughable joke. As Lewis Frumkes and Jonathan Swift point out in their respective satires, "How to Raise Your I.Q. by Eating Gifted Children" and "A Modest Proposal", this society is one which looks for "quickie" solutions to every surface problem without actually looking into the causes. What Frumkes and Swift propose are not so far off from the grossness which we ourselves would propose to deal with our social-economic problems. Do we not practice the eating of children for our individual gain in all but the literal sense?

Pomote Equality And Inclusion In Health And Social Care Essay

1.1 DIVERSITY- understanding that each individual is unique and recognizing individual differences. Diversity literally means difference. Diversity recognise that though people have things in common with each other they are also different and unique in many ways. Diversity is about recognising and valuing those differences. EQUALITY-to treat everyone the same treated equality. To ensure no one is being given special treatment to another person. To treat people in a way that is appropriate for their needs. INCLUSION- to ensure everyone is included. No one is left out or felt left out. All decision making to be all members. To ensure that all parties are felt included. 1.2 DISCRIMINATION- The prejudice treatment of an individual it involved behaviour towards people/groups based on their membership in a certain group or category- i.e. religion, sexuality, culture, age. see more:explain how legislation and codes of practice relating to equality diversity and discrimination Side effects :- Depression Anger Stress Isolation Suicide/self-harm Drinking Unable to perform duties Atmosphere Stress between colleagues Poor care 1.3 Working in an inclusive way helps support equality and diversity as it gives everyone a chance to show their individual differences but at the same time being equal. It’s important to do this so everyone feels included a sense of well-being that their opinion is valued. 2.1 Equality act 2006  (employment) religion or belief – it is unlawful to discriminate against people at work because of their religion or belief. Human rights act 1998 – covers many different types of discrimination some that are not covered by laws themselves Heath and social care act 2008—this act established the CQC who protect and promote the right of people using health and social care services they regulate the provision. Mental capacity act 2003—to protect anyone who has mental health condition. 3.3 Without a doubt I would challenge any kind of discrimination of a service user. I would ensure the service user is alright and speak to the person who is doing this. I would always have a 3rd party present for the safety of both parties. a written report to be made by both parties which would be given to the manger where further investigations would take place. Maybe handed over to H.R and developments happen from there i.e. suspensions, warnings, dismissal†¦.

What Makes a Good Book Cover The Secret to a Converting Book Cover

What Makes a Good Book Cover The Secret to a Converting Book Cover What Makes a Good Book Cover: How to Increase Book Sales With Your Book Cover Do you know what makes a good book cover?You shouldif you ever want to maintain consistent sales of your book.Ok, so here’s the deal. What I am just about to tell you might sound controversial. It might even sound downright ridiculous.You could even get offended.But bear with me for a while. Just hear me outbecause what I really want for you is to sell more books, and your book cover is one of the most important factors playing into that reality, even though weve all been told not to judge a book by its cover.The reality of publishing isEveryone does anyways.Heres what makes for a good book cover:Focusing on the big pictureStrong compositionAn intriguing focal pointClear title and subtitlesSimplistic book cover designNOTE: We cover everything in this blog post and much more about the writing, marketing, and publishing process in our VIP Self-Publishing Program. Learn more about it hereWhat does a good book cover matter?The book cover exists to serve one and only ONE purpose. And that purpose is to sell your book. Everything else is details.Shocked? Offended? About to pick that nearby glass of water and smash it on my head? Just hold it for a few minutes.I understand how we creatives hate the four-letter words starting with an S. Sell? Sale? Sold!? But it’s true. If you haven’t read Robert Kiyosaki’s Rich Dad Poor Dad yet, I urge you to get a copy and read.Robert Kiyosaki was once being interviewed by this bright young journalist. She had a real flair for writing. She asked Robert if he had any advice for her. And guess what Robert told her. â€Å"Go take a sales course†, he said.The young lady was shocked. She sat there silently for a few minutes, staring at Robert Kiyosaki in disbelief. And then she spoke. She told him she had spent all her life writing and studying. She held master’s degrees in literature and journalism.And she had worked so hard all her life, so that she won’t have to â€Å"stoop so lowâ₠¬  as learning to sell! Robert explained how she was a far superior writer than Robert could ever hope to be, but Robert was still a best-selling author, while she wasn’t. She could write the best book ever written by a human being, but it wouldn’t matter if nobody read it.And that is why you need to â€Å"SELL†.Makes sense? I hope it does because as I mentioned above, your books cover is one of the most important pieces of becoming a successful author.What makes for a good book cover?I have been on that side of the fence where creatives hate the concept of selling or marketing. And I have been on that side for the longest time. But the sooner you get yourself comfortable with these words and concepts, the better.And the best way to start is by understanding that investing in a good book cover design, and knowing what makes a good one.And why should you even listen to me? Well, I have a bachelor’s degree in marketing. And trust me, I learned nothing at s chool. After my bachelors, I spent nearly ten years convincing myself and the world that I am an artist. And you know the funniest part? All of my creative buddies and peers were in the same situation. And that is when I decided I needed to learn what I had shunned for the longest time. I needed to learn to sell. We founded Dastaan Online. And the first business that needed our help was our own. We started publishing a literary magazine called Dastaan World.Writers, artists, photographers, even those who write poetry along with readers flocked to us. I decided to design covers for every story we published. And our contributors loved them!My covers might well be beautiful, and thought-provoking and sublime and what not. But that is all secondary. They keep coming to me, because my covers help them sell their books.Every other quality of a good book cover can be indented as a subcategory or explanation of this one point.The book cover is there to promote your book, and ultimately sell it. Now, the next big question is, what makes for a good book cover that achieves this goal?#1 Focus On the Big PictureThe book cover needs to draw the viewer into the story. Even if you are writing non-fiction. You are a writer, so you know there is always a story.The cover needs to show what the book is about, without giving all of it away, much like the book title but with visuals.This example from Self-Publishing Schools coach Marcy Pusey shows just how this technique works in her book, Weirdo and Willy.The idea is to get your reader to open the book. Once they open the book, your magic as a writer will not let them put it down before reading it to the end.But to catch in your spiderweb of literary magic, you need to use a bait. And that is what your cover needs to do for you. It needs to play on the human emotions of intrigue and curiosity.So think about the big picture of what your book cover should represent.Ask yourself these questions when figuring out your book cover:Doe s your idea represent your story or message?Does it illicit intrigue?Does it stand out from other books in your category?#2 Create a Strong CompositionThis is where is start to get into the wizardry that is graphic design and illustration.Composition is one of the most fundamental skills required of anyone working with visuals. And as with all fundamentals, the composition takes a lifetime to master, at least!This is why its advised to hire a book cover designer instead of creating the cover yourself in programs like Canva or Photoshop.But if you have some experience and want to go for it, here are some guidelines on composition:Use the rule of thirdsSymmetry is your friendUse texture and patterns to add non-distracting detailsUse high and low anglesCombine several composition tips into one for full-effect (but not ALL of them)But you can start off with a few interesting guidelines or you can simply hire a book editor whos experienced in the field of composition.#3 Develop a Clear Focal PointEvery composition, every piece of deliberately designed visual communication, needs a focal point. The easiest way to find your focal point is to ask yourself (or, preferably, a friend) where your eye goes first on this piece.Whether it’s the title, your author byline, a figure in the artwork, some specific abstract shape, your focal point is what grabs your attention and catches your eye the first.And it’s not accidental. In this example by Self-Publishing Schools Omer Redden, you can see that the focal point of his book Life Doc is very clearly and intentionally the eye-catching title.There’s a whole science behind this elusive art called composition. It is this magic skill that dictates where a viewer is going to look, and in what order.You can have multiple focal points, but they should not compete with each other. They grab your viewer’s attention in the order you have designed them. Primary, secondary, tertiary and so on.This dance of at tention depends on what story you want to plant in their head. This story will make them open your book and eventually decide to buy it.#4 Title, Subtitle and Their RelativesPlease don’t make the mistake of thinking your cover is completely at your designer’s mercy. No. You are the writer. And you play the key role in determining how well your cover is gonna perform.How? The book title! When trying to come up with a book title idea, ask yourself this: Will it pull your reader from across the store? Or the webpage? It should be compelling. It should be visible and readable.AND it should be strengthened further by any additional visual elements on your cover.  Self-Publishing School coach Scott Allans book Undefeated is a great example of this. Here you can see his title plays an integral role in the cover design as a whole, with a very telling message with the torn reveal of un in undefeatedYour title, and any subtitles and taglines are going to play a pivotal role i n selling your book. So get your inner Don Draper out when crafting your cover copy!#5 Simplistic Book Cover DesignAnd finally, I like to keep my covers simple. And I personally tend to like covers that are simple and minimalistic.Although, my covers may sometimes look complex because of all the digitally painted and photo-manipulated detail, the ideas and composition must remain simple. It all goes in favor of the focal point and our intention to just say enough that will compel our viewer to buy the book.Overly complex covers usually give a very blatant impression of desperation, where the designer didn’t exactly know what to put in. And hence, they put everything they could think of in there. Not cool. Don’t do this. Keep it simple!So when you decide to finally lock down your book cover, remember to keep it simple stupid. Keep the big picture of your story in mind.Make your viewers focus on the key selling points of your book. If you feel stumped about your book co ver design, you can always reach out to a professional for help. If youre a student of Self-Publishing School, youll even be provided a list of cover designers whose work already checks the boxes of this list.You can see a little preview of this below:Just keep these guidelines in mind, whether you are designing the cover yourself, or paying someone to do it for you.Ready to get serious about selling your book?If youre ready to actually have success with your book (instead of hitting publish and hearing crickets from no book sales), we have the tried-and-true methods to help you get there.

Double Standard essays

Double Standard essays Masculinity is a topic that has been debated in our society extensively, through research as well as in informal settings. Many wonder what it means to be masculine, and if we can really assign a definition to such a term. After all, shouldn't ones own perception determine what is masculine. This would be ideal in our society, but unfortunately, it isn't. Masculinity has certain characteristics assigned to it by our culture. In this paper I will explore masculinity and demonstrate how certain beliefs pertaining to it are in our society. Men are primarily and secondarily socialized into believing certain characteristics are definitive in determining their manliness and masculinity (Witt, 76). These characteristics range from not crying when they get hurt to playing violently. The idea of masculinity in our society begins as early as the first stages of infancy. A child's sense of self or self-concept is a result of the multitude of ideas, attitudes, behaviors, and beliefs to which he is exposed (Witt, 76). From the start of a boys life he is socialized into the belief that he should be "tough". Often when boys get hurt or come whimpering to their mother or father, the fated words, " Little boys don't cry" , are said. Children internalize parental messages regarding gender at an early age, with awareness of adult sex role differences being found in two-year-old children. One study found that children at two and half years of age use gender stereotypes in negotiating their world and are likely to generalize gender stereotypes to a variety of activities, objects, and occupations (Witt, 76). This teaches males that boys and men are not allowed to cry. There also exists the belief that boys are often required to do men's work outside of the home such as mowing the lawn, cleaning the garage, ect., and not sissy women's work such as cooking and cleaning, etc. Other factors help to create certain standards expected of men and boys. ...

Substitution and Income Effects Essay Example | Topics and Well Written Essays - 1250 words

Substitution and Income Effects - Essay Example In this essay, the conception of income as well as substitution effect has been clearly portrayed and certain significant scenarios have been taken into concern on the basis of which the implication of the income or the substitution effect or both the effects will be depicted in the discussion. The researcher discusses six different scenarios, such as Drove Less and Purchased Less Gasoline, You Ate Out Less Often, You Took Public Transportation More Often, You Bought a Bicycle, You Did Not Take a Vacation Away From Home and You Bought Fewer Clothes and Made Due with More around the Home and provides a detailed analysis of each one. The researcher also demonstrates his analysis with graphical portrayals. The researcher then concluds that the valuable conceptions that include income as well as substitution effects are associated with the subject matter of macroeconomics and pose significant influence upon the demand of a particular buye. The consequences due to the effect of income alo ng with substitution effect also play an imperative part in determining the budget factor by a considerable extent. The role and the outcome of both the effects have been depicted on the basis of the provided situation that is based upon the theory of purchasing power of the consumers or buyers. The application of the individual as well as the combined effects i.e. income as well as substitution effects have also been performed in each of the scenario in order to justify the purchasing power of the buyers or consumers.

The Phenomenon Of Globality Essay Example | Topics and Well Written Essays - 1000 words

The Phenomenon Of Globality - Essay Example This essay discusses that such as a scenario, should it ever occur would be reflected in a universal consciousness and sense of value as a human beings. This nevertheless requires that people expand their loyalties and concerns past people of their immediate geographical or ethical circles. While admitting that humanity is quite far from achieving a global â€Å"intellect†, the writers concede that in the  last  few years major steps have been made in this direction in a clear break from the recent past. For example in the late 80’s and early 90’s, people from all over the world united albeit in different forums to express their outrage over the imprisonment of Nelson Mandela. The world felt that his incarceration represented the abuse of basic human rights to freedom as well as amounting to racial discrimination. Cohen, Paul, and Maud argue that although imperialism had retrospectively being used to bring about â€Å"civilization† by western cultures through oppressive policies this era was at an  end. The union with which apartheid was collectively decried proves this. The argument for globality is further supported by the fact that the fact that the world is becoming more tolerant of different cultural identities and practices. The reasons systems like South Africa’s apartheid were opposed are because, in the contemporary globalized world, it is possible for governance to be shared rather than imposed. The concept of superior and inferior culture was only a tool used by imperial powers to subjugated subjects and acquired new territory by forcing their way of life and governance on people. Cohen, Paul, and Maud propose that there is a rise in the number of individuals who practice reflective thinking. This is the sort of thinking that promotes the appreciation of diverse culture, â€Å"reflexive people tend to be self-conscious and knowledgeable and they plan to shape their own lives while redefining the world around them†.